Plenty Of Fish Advertising
- Plenty Of Fish Advertising
- Plenty Of Fish Advertising Rates
- Plenty Of Fish Advertising Cost
- Plenty Of Fish Advertising
For those who aren’t following the online dating scene POF (Plenty of Fish) is a targeted dating site created by entrepreneur Markus Frind that is completely Free for users.
The site attracts a massive amount of traffic, around 90 million visitors a month and on the back of this POF offers advertisers and affiliate marketers highly targeted ads which are displayed above the fold for a much lower cost than its rivals.
The POF Bulk Uploader (located on the ‘Manage Creatives’ page) is a free tool that creates the 110x80 ads pretty quickly. You can input up to 10 different creatives and 10 different ad copies at a time and it will create up to 100 ads combining the different texts with different images. Dating on Plenty of Fish is always going to be saturated since it’s the focus of the network, so think outside of the box to find a new campaigns that isn’t being heavily pushed. Just like advertising on Facebook Ads, the process of manually adding new ad campaigns one at a time is a tedious and frustrating task.
It looks like Plenty of Fish has a new advertising and marketing plan aimed at young adults and it involves celebrities. The first hint of this new tactic was when PlentyOfFish.com appeared in a Flo Rida video for the song Available (see Story). At first I thought it was a strictly a promotional partnership between the dating site and Flo (POF. If you have an affiliate or product offer and know what the demographics are of the average buyer, then Plenty of Fish is a great network for testing and marketing to your direct audience. Dating on Plenty of Fish is always going to be saturated since it’s the focus of the network, so think outside of the box to find a new campaigns that isn’t being heavily pushed.
Plenty Of Fish Advertising
Like Facebook Advertising POF enables you to target your audience in the following areas:
- Gender
- Age
- Country
- Marital Status
- Income
- Body Type
- Zip/Postal code
- Ethnicity
- Intent
- Search Type
- Has Children
- State/Province
- Education
- Profession
- Games and Puzzles
- Drinking Habits
- Looking to Marry Soon
- Height
- Login Count
- Religion
- Smoking Habits
- Session Depth
- Hair Color
- Has Car
The possibilities are endless when you start to breakdown what you could put in front a particular audience
: Betting offers to males with sports interests
: Stop smoking products/offers to smokers
: Bridal products to women looking to marry soon
You can enter interests here and instantly see the demographic breakdown.
At the time of writing POF have no problem with direct affiliate links for your ads although using a tracking URL shortner like bit.ly or budurl.com is advisable.
1. Account Set Up
To get started head over to http://ads.pof.com and register or login if you already have an account
2. Give your campaign a name and then look at appropriate targeting.
This is the important part – Who are you targetting? Men or Women, both? Does your product suit
professionals with average income or do you want to target the higher income bracket?
Geo Location might play an important part if you have offline retail premises or your offer might suit anyone in the world!
3. Ad creative
Plenty Of Fish Advertising Rates
To get the best CTR (Click through Rate) you need enticing headlines, copy and images as well as a strong call to action.
You might want to experiment with different images: photos, cartoons, illustrations (try istockphotos) depending on the nature of your offer.
Plenty Of Fish Advertising Cost
Once you’ve created your campaign you add payment to your account and you are ready to roll. You can track your campaigns with metrics such as cost, impressions, clicks, CTR, eCPC and CPM per day and for life.
Your supporting account manager will help you with any problems, even if you want help improving your campaign results.
Plenty Of Fish Advertising
Be aware you should monitor your campaigns carefully, especially if you have the auto replenish function on for payment.